How BMW iX3 Redesigns In-Car Displays and Controls

A New Direction for Interior Interfaces

BMW’s latest electric SUV introduces a cabin layout that departs significantly from its previous designs. The BMW iX3 combines unconventional screen shapes with a wide-format display system that stretches across the base of the windshield. At first glance, the arrangement may appear experimental, but closer use reveals a deliberate attempt to rethink how drivers interact with digital interfaces.

Rather than simply increasing screen size, the focus here is on placement, accessibility, and usability. This approach signals a broader shift in how automakers are designing infotainment systems in the era of software-defined vehicles.

Two Screens, Different Roles

At the center of the dashboard sits a 17.9-inch main display, notable for its non-traditional geometry. Instead of the typical rectangular layout, BMW has opted for a slanted, multi-angled shape. This design is not purely aesthetic—it reflects a functional decision aimed at improving reach for both driver and passenger.

Complementing this is a 43-inch panoramic display strip positioned where the dashboard meets the windshield. This secondary screen replaces the traditional instrument cluster and extends across much of the cabin width.

Together, these two displays form the foundation of BMW’s latest interface concept, which separates core driving information from secondary controls and entertainment functions.

Design That Prioritizes Ergonomics

The unusual shape of the central screen serves a practical purpose. By angling portions of the display toward different occupants, BMW attempts to balance accessibility without compromising visibility.

For example, the lower-right section sits closer to the passenger, making climate and media controls easier to reach. Meanwhile, the upper-left area is positioned within comfortable reach of the driver. This asymmetry may look unconventional, but it reduces the need for stretching or repositioning while interacting with the system.

The underlying idea is a modern reinterpretation of BMW’s earlier driver-focused cockpit layouts, adapted for a digital environment where touchscreens replace physical buttons.

Software and Visual Clarity

The iX3 runs on BMW’s latest operating system, offering high-resolution graphics (3340 × 1440 pixels) and a responsive interface. While not a complete reinvention, the system refines previous iterations with smoother navigation and clearer menu structures.

Once users become familiar with the layout, key functions are relatively easy to locate. The interface emphasizes clarity over complexity, aiming to reduce cognitive load during everyday use.

However, third-party integrations present some limitations. When smartphone mirroring systems like Apple CarPlay or Android Auto are activated, they appear within a fixed rectangular window rather than adapting to the screen’s full shape. This creates unused space and a less cohesive visual experience compared to native applications.

Panoramic Display as the Focal Point

The most distinctive feature is the windshield-level panoramic display, which replaces traditional gauges. Positioned directly in the driver’s line of sight, it shows essential information such as speed, driving mode, and remaining range.

Additional sections of the display can be customized with widgets, allowing users to view data like navigation, media, weather, or vehicle-specific metrics. More technical readouts—such as battery temperature or steering angle—are also available, catering to users who want deeper insights into vehicle performance.

Because the display sits higher than conventional instrument clusters, drivers spend less time glancing away from the road. This placement is intended to enhance safety by keeping critical information within immediate view.

Simplifying the Driving Experience

BMW has also included a reduced-display mode, which limits visible information to the essentials. This can be particularly useful during night driving, where excessive brightness or visual clutter may become distracting.

In addition, the system can be paired with an optional head-up display, though its necessity is debatable given the effectiveness of the panoramic screen. Some users may find the existing layout sufficient without additional overlays.

Innovation with Trade-Offs

While the overall system represents a clear step forward in design thinking, it is not without compromises. The absence of traditional physical controls may still be a concern for some drivers. Previous BMW systems featured rotary controllers and shortcut buttons that allowed operation without relying on touch input.

The move toward fully digital interaction aligns with broader industry trends, but it raises ongoing questions about usability and safety, particularly when adjusting settings while driving.

A Shift in BMW’s Design Philosophy

The iX3 demonstrates how BMW is rethinking its approach to in-car technology. Instead of focusing solely on larger displays, the company is exploring how screens are integrated into the driving environment.

This system reflects a balance between innovation and practicality. While some elements may require an adjustment period, the overall concept shows a clear intent to improve interaction rather than simply adding visual complexity.

As this interface expands to future models, it may influence how other manufacturers approach digital dashboards, especially in the premium EV segment.

Recommend Reading: BMW iX3 Gets 50,000 Orders in Europe Before Test Drives Begin