A Big End-of-Year Sales Drive
With the final weeks of the year approaching, automakers are rolling out their most aggressive incentives. Tesla, historically known for end-of-quarter sales surges, is pushing especially hard this December. The company is attempting to counteract the loss of federal EV tax credits and maintain strong delivery numbers by offering deep financing incentives and valuable upgrade perks.
Free Upgrades on Inventory Vehicles
One of Tesla’s most eye-catching incentives is a free upgrade program for select Model Y inventory vehicles. Buyers who choose an existing in-stock car can receive upgrades that would normally cost extra, including premium paint, 20-inch wheels, or the all-white interior. Depending on the configuration, these free add-ons represent $1,000 to $2,500 in savings and effectively lower the price of inventory units without cutting the base MSRP.
0% APR for the Model Y Standard Range
For shoppers prioritizing monthly payments, Tesla is offering 0% APR financing for up to 72 months on the Model Y Standard Range. This marks one of the most aggressive financing deals the company has offered in years.
For other trims, incentives vary. Most Model 3 configurations qualify for 2.99% APR, significantly lower than Tesla’s usual 6.31% rate, although the Standard Range Model 3 remains excluded from the promotion.
According to NerdWallet, typical interest rates for well-qualified buyers currently hover around 4.9% for Superprime and 6.5% for Prime borrowers. Securing 0% APR on a $44,490 Model Y Premium RWD can translate to $7,000 to $9,400 in lifetime interest savings, placing the deal among the most competitive offers available in the EV market.
Lease Deals With Zero Down
For customers who prefer leasing, Tesla is also marketing a $0-down lease on the Model Y. As with all promotions, buyers must take delivery by December 31 to qualify. Tesla’s push aligns with typical end-of-year strategies, but this time the pressure is higher due to external factors shaping demand.
Why Tesla Is Offering Such Strong Discounts
Unlike recent years, Tesla no longer benefits from the federal EV tax credit on several of its mainstream models. Losing the effective $7,500 price reduction has had an immediate impact on affordability and demand. Many buyers rushed to complete purchases earlier in the year to capture the previous tax advantage, which led to a natural slowdown in fall sales across multiple brands—not just Tesla.
On top of that, the company has faced public-relations challenges, increased competition, and weakening sentiment among some longtime customers. As a result, Tesla is relying more heavily on direct consumer incentives to keep its sales momentum intact during a difficult year.
A Look Back at Last Year’s Deliveries
Tesla delivered 495,570 vehicles in the fourth quarter of last year and reached 1.79 million global deliveries for 2024. Matching or surpassing those numbers for 2025 will be a challenge given today’s economic and political climate. Boosted by these incentives, the company appears determined to hold its ground in a shifting market.
Whether these deals will be enough to close the year strong remains to be seen, but the aggressive financing offers and upgrade perks suggest that Tesla is doing everything it can to drive demand—especially for the Model Y Standard Range.
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