Tesla’s ambitious Cybertruck program appears to be facing mounting challenges as new inventory in the U.S. has ballooned to over 10,000 units—marking a record high and stoking concerns about slowing demand.
In early April, estimates suggested Tesla had around 2,400 Cybertrucks in unsold inventory. Now, tracking data from Tesla-Info.com reveals a dramatic spike, largely attributed to aggressive discounting, varied pricing strategies, and lingering unsold units—many of which were built in 2024. Some listings even include Foundation Series models, discontinued as far back as October 2024.
Tesla has responded by cutting prices and introducing the rear-wheel-drive (RWD) Cybertruck. However, the RWD version shares the same battery pack as the all-wheel-drive model, hinting at cost-saving consolidation. Despite these efforts, consumer appetite remains muted.
With the average price of a Cybertruck hovering around $78,000, Tesla’s unsold inventory could represent nearly $800 million in tied-up value. The company had originally planned to scale production up to 250,000 units annually, but current sales trends suggest it may struggle to move even 20,000 units per year in the U.S.
This stagnation has reportedly led Tesla to significantly scale back Cybertruck production. While official confirmation is pending, industry watchers suspect a potential pause or strategic reset may be imminent.
The situation poses a stark contrast to early Cybertruck hype, and adds new pressure to Tesla’s broader electric pickup strategy as competition intensifies in the EV truck market.
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