Used Honda Prologue EVs Selling Quickly as Demand Rises

The Honda Prologue is shaping up to be one of the most surprising EV success stories in the U.S. market. Originally launched in March 2024, the all-electric SUV quickly climbed the sales charts and, in the second half of the year, became the second-best-selling electric SUV behind the Tesla Model Y.

Now, that momentum is extending to the used car market, where Prologue demand is skyrocketing. According to Cox Automotive’s latest EV Market Monitor, used Honda Prologue EVs are selling much faster than expected, driving some of the strongest growth in the segment.

Honda Prologue dominates new and used EV sales

Honda sold an average of over 5,000 Prologue SUVs per month throughout late 2024, making it one of the most popular EVs in the U.S. In November, it ranked third overall in EV sales, trailing only Tesla’s Model Y and Model 3.

Momentum has carried into 2025. Last month, the Prologue even outsold rivals like the Ford Mustang Mach-E and Hyundai IONIQ 5. Since its launch, Honda has now sold 52,500 units in the U.S.

On the used EV side, demand has been just as strong. Cox Automotive reported that Honda’s used EV sales more than doubled in July (+103%) compared to June, the fastest growth of any automaker. Hyundai (+61.3%) and Rivian (+60.5%) followed, but Honda stood out as the clear leader.

Tesla still leads, but competition is rising

While Honda is gaining momentum, Tesla remains dominant in the used EV market. In July alone, Tesla sold 15,903 used vehicles, an 18% year-over-year increase.

Other major players included:

• Chevy: 3,499 units (+28.6%)

• Ford: 1,967 units (+25.7%)

• Mercedes-Benz: 1,724 units (-12.3%)

• Nissan: 1,659 units (+19.9%)

Even as Tesla’s market share slipped slightly to 43.4% from 45.2%, the brand continues to lead by a wide margin. Luxury automakers like BMW (+43.9%) and Audi (+38%) also saw significant used EV sales growth.

Used EV prices are narrowing the gap with gas cars

Another factor fueling the surge in demand is pricing. The average used EV listing price in July was $35,263, down 1.9% from June. That brought the price gap with gas-powered cars to just $1,266 — the lowest on record.

With affordability improving, buyers are finding EVs like the Prologue more attractive in both the new and used markets.

Policy deadlines and incentives boost sales

New EV sales also spiked in July, with over 130,000 units sold (+26% from June), pushing EV market share to 9.1%, the second-highest ever.

One major driver has been the looming $7,500 federal tax credit deadline, set to expire at the end of September. Ahead of this, 11 automakers reported their best EV sales of the year, including Tesla, Chevy, Hyundai, Ford, and Honda. Volkswagen also surged, with sales up 454% in July.

For buyers, the Honda Prologue starts at $47,400, but with the federal credit, it can be had for under $40,000. Lease offers are even more aggressive: $159 per month in California and other ZEV states, or as low as $229 per month in other regions.

Honda’s luxury division, Acura, is also performing above expectations. The Acura ZDX, built on the same GM Ultium platform, has already outsold the Cadillac Lyriq in the first half of the year.

What’s next for the EV market?

As Cox Automotive noted, “July’s performance sets a strong precedent, and as policy support winds down, the market’s ability to respond to real-time demand and brand-level dynamics will be critical in shaping the next phase of growth.”

With rising demand, falling used EV prices, and looming incentive deadlines, the Honda Prologue’s breakout success shows that buyers are increasingly open to alternatives beyond Tesla — both new and used.

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