Volvo’s New Incentive for EV Adoption

Volvo is taking an extra step to make electric vehicle ownership more appealing. Starting February 2026, the automaker will offer one year of free home charging to new electric car buyers and lessees in Sweden. The initiative reflects Volvo’s broader effort to accelerate the transition toward sustainable mobility by cutting one of the biggest ongoing costs of EV ownership — electricity.

Partnering with energy company Vattenfall, Volvo aims to deliver fossil-free home charging for a year to eligible customers. The program not only reduces running costs but also encourages environmentally conscious driving by ensuring the electricity used comes from clean sources.

Volvo Free Home Charging


How the Program Works

The offer applies exclusively to private customers who have an existing Vattenfall electricity contract and use the smart charging feature available in the Volvo Cars app. Through this integration, customers can monitor and manage their EV charging directly from their smartphones.

Volvo will cover up to 5,150 kilowatt-hours (kWh) of electricity at a maximum rate of 1.5 SEK ($0.16) per kWh. The system automatically tracks energy consumption, deducting the equivalent cost from the customer’s monthly electricity bill.

The smart charging function plays a crucial role in maximizing efficiency — it automatically schedules charging during periods of lower electricity prices, when the grid often relies more on renewable energy. This makes the program both cost-effective and environmentally friendly.


How Far Can You Drive for Free?

Volvo estimates that 5,150 kWh is enough to cover about 15,500 miles (25,000 kilometers) of driving in its flagship electric SUV, the EX90, based on its WLTP energy consumption figures.

In essence, this incentive could give many EV owners an entire year of free and clean driving, depending on their daily mileage and driving habits.


Building Toward a Smarter Energy Future

The free charging program is just one piece of Volvo’s long-term energy solutions strategy. In the coming year, Volvo plans to roll out vehicle-to-everything (V2X) technology, which will enable cars to send electricity back into homes or the grid.

When bi-directional charging becomes available, Volvo intends to expand the initiative to include V2X-compatible models, like the EX90, allowing owners to both draw and supply power intelligently.

“We are listening to our customers, and by providing free charging offers, we hope to create value for them and accelerate our collective journey to a smarter, greener society,” said Alejandro Castro Pérez, Vice President of Energy Solutions at Volvo Cars.

Volvo bidirectional EV charging


How Volvo’s Offer Stands Out

Other automakers have tried similar incentives — from free DC fast charging sessions to complimentary home chargers — but Volvo’s approach is different. Instead of focusing on public charging networks, it’s reducing the real cost of ownership where drivers charge most often: at home.

This not only helps drivers save money but also promotes the use of smart, managed charging, which can balance demand on the power grid and support the wider transition to renewable energy.


What’s Next for Volvo’s EV Strategy

For now, the program will remain exclusive to Sweden, serving as a pilot project. However, Volvo has expressed interest in expanding the offer to other European countries if it proves successful.

As the brand continues its push toward becoming fully electric by 2030, initiatives like this one demonstrate Volvo’s commitment to combining innovation, customer value, and sustainabil.

Recommend Reading: Volvo’s New Electric Coach Packs One of the Biggest Batteries in the Industry

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