Ford Motor Company is preparing a new offensive in the global electric vehicle (EV) race. Through its quietly growing Advanced Electric Vehicle Program, the Detroit automaker has set a bold goal: match China’s cost structure on EVs by 2027. But while the technical ambition is clear, its success may hinge on a political variable outside Ford’s control—federal tax credits.

A Small Team With Big Goals

The initiative began as a “skunk works” project in California early in 2024, led by a former Tesla engineer. Since then, it has expanded into a 500-person program spread across three U.S. locations. The team’s mission is to develop a flexible EV platform capable of underpinning multiple models, from crossovers to trucks—and potentially even sedans.

At a private investor dinner hosted by Bernstein’s automotive analyst Daniel Roeska, Ford executive Lisa Drake revealed that this new platform will support up to eight distinct body styles, making it a cornerstone of Ford’s EV portfolio for the next decade.

The first model to launch on this platform is expected to be a mid-sized pickup, strongly hinting at an electric version of the Ford Ranger.

Ford’s LFP Battery Strategy: A Calculated Risk

To achieve competitive pricing, Ford will adopt prismatic lithium iron phosphate (LFP) batteries, developed in partnership with China’s CATL but produced domestically in the United States. This configuration lowers material costs and avoids reliance on expensive nickel and cobalt, a route increasingly favored by cost-sensitive EV makers worldwide.

According to Roeska, Drake was clear: Ford isn’t just aiming to compete on battery pricing—but on full vehicle system costs, from the chassis to thermal systems, inverters, and electronics. That’s a tall order, especially given the manufacturing advantages Chinese companies like BYD and SAIC already possess.

The Role of Federal Subsidies—and the Political Uncertainty

Ford’s cost model includes an estimated $700 million in U.S. federal tax credits, part of the company’s financial plan to offset the $3 billion cost of a new battery plant under construction in Michigan.

However, this benefit isn’t guaranteed. Some congressional Republicans are actively seeking to repeal Biden-era subsidies, especially those tied to Chinese intellectual property, such as Ford’s licensing deal with CATL. If these credits are eliminated or reduced in upcoming budget legislation, Ford’s pricing strategy may need rework—and its cost parity goal could face significant delays.

Looking Ahead

Ford’s ambitions to compete with low-cost Chinese EVs are not just about product; they are about platform, battery chemistry, and policy. The Advanced Electric Vehicle Program is a bet on American engineering and political stability—a combination that could define Ford’s place in the EV market for the next decade.

But until Congress finalizes its stance on clean energy subsidies later this summer, the future of Ford’s pricing strategy remains suspended between engineering optimism and legislative risk.

EV News

View all

Solid-state battery

Hyundai Unlocks Key to Solid-State EV Batteries

Hyundai has patented a solid-state battery breakthrough that allows copper to replace costly metals in sulfide-based cells. The innovation improves conductivity, lowers costs, and boosts durability, potentially making EVs like the Ioniq 5 more affordable and higher-performing. While patents don’t guarantee production, this advance could accelerate the path toward mass-market solid-state EVs.

Read more

Tesla Model YL parked at grass, cloudy sky and mountains at the background.

Tesla Model YL: The Stretched SUV Built for China

Tesla introduces the Model YL in China, featuring a stretched wheelbase, six-seat layout, and upgraded comfort features. Priced from 339,000 yuan, it offers more space, heated and ventilated seats, and a massive cargo area. Performance remains strong with 4.5s acceleration and 751 km range. The YL could expand to the U.S., especially with the Model X nearing phase-out.

Read more

Different kinds of customized Slate Trucks.

Slate’s $27K Electric Pickup Promises Customization Like No Other

Slate introduces a $27K compact electric pickup that redefines affordability and flexibility. Built in a simple base trim, it supports extensive customization—ranging from colorful wraps and tech upgrades to a full SUV conversion. With up to 240 miles of range and an open-source accessory ecosystem, the Slate Truck is designed for budget-conscious buyers, small businesses, and lifestyle drivers seeking a highly adaptable EV.

Read more