Volkswagen (VW) has made a dramatic leap in Germany’s electric vehicle (EV) sector, securing a dominant 46% market share in the first half of the year, according to a new analysis based on data from the Kraftfahrt-Bundesamt (KBA), Germany’s federal motor transport authority. The Wolfsburg-based auto giant has pulled well ahead of its competitors, including Tesla and BMW, as the domestic EV landscape rapidly evolves.

VW's Rise in the German EV Market

In just one year, VW has increased its electric market share from 32% to 46%, a remarkable gain driven by a strong product lineup and improved supply chain logistics. The company’s traditional dominance in the internal combustion engine (ICE) segment—where it typically commands around 40% of market share—now appears to be translating into electric mobility.

This performance marks a turning point for VW, which until recently had struggled to achieve comparable traction in the EV segment. Now, VW Group’s electric offerings, which include not only Volkswagen but also Audi, Škoda, and Cupra, have resonated strongly with domestic consumers.

Recommended Reading: Volkswagen EVs Set to Connect to Tesla’s Supercharger Network by 2025

📊 Chart: German EV Market Share (H1 2025)

Brand Group Market Share (H1 2025)
Volkswagen Group 46%
BMW Group (BMW, Mini, Rolls-Royce) 11%
Tesla 3.6%
Others 39.4%

 

BMW Holds Second; Tesla Falls to Eighth

BMW Group—including BMW, Mini, and Rolls-Royce—secured 11% of the EV market, placing second behind VW. This modest growth underscores BMW’s consistent positioning in the premium electric space, led by models such as the i4 and iX.

Tesla, however, experienced a sharp decline. Once holding nearly 12% of the German EV market and in second place, the U.S. automaker saw its share fall to just 3.6%, dropping to eighth position. This decline reflects growing competition from domestic automakers and increasing consumer preference for locally manufactured EVs.

VW Brands Dominate Top-Selling Models

Beyond group performance, the analysis also highlights Volkswagen’s dominance at the brand level. VW-branded electric models secured four of the top five best-selling positions in Germany. BMW was the only external brand to break into this elite group, landing in second place.

This underscores VW’s strategic focus on modular electric platforms such as the MEB architecture, which underpins vehicles like the ID.3, ID.4, and Audi Q4 e-tron. These models have benefited from local production, strong dealer networks, and increasing affordability through government incentives.

Implications for Tesla in Europe

Tesla’s sharp decline in Germany poses significant challenges for its European ambitions. Despite opening its Berlin Gigafactory in 2022, Tesla has struggled with persistent price cuts, software localization issues, and limited product updates compared to competitors.

The company’s global strategy—centered heavily on the Model 3 and Model Y—is being tested in a mature European market with diverse offerings from legacy brands. Additionally, European consumers appear increasingly drawn to vehicles with local after-sales support and brand heritage, both of which VW offers in abundance.

What's Next for the German EV Market?

As government incentives shift and infrastructure continues to improve, competition in Germany’s EV sector is expected to intensify. However, VW’s aggressive investments in software, battery production, and domestic manufacturing give it a clear advantage in shaping the next phase of the market.

With the European Union pushing for stricter emissions targets and phasing out combustion engines, VW’s early lead may prove to be a decisive one.


Conclusion

Volkswagen’s resurgence in Germany’s EV space signifies a major shift in consumer preference and brand dominance. The once-fragmented electric vehicle market is consolidating around domestic champions, and VW appears well-positioned to maintain its lead. Meanwhile, Tesla’s dwindling share raises questions about its adaptability in foreign markets amid mounting competition and evolving regulatory landscapes.

Recommended Reading: How Far Does a Volkswagen ID. Buzz Go on a Full Charge?

FAQs

What is the driving range of the Volkswagen ID. Buzz on a full charge?

The ID. Buzz offers an estimated range of 260 to 280 miles (WLTP) on a full charge, depending on configuration and driving conditions.

How long does it take to charge the Volkswagen ID. Buzz?

Using a DC fast charger, the ID. Buzz can charge from 10% to 80% in around 30 minutes. With a Level 2 home charger, a full charge typically takes 7–9 hours.

How many seats does the ID. Buzz have?

The ID. Buzz comes in 5-seater and 7-seater configurations, offering spacious and modular seating for families or businesses.

Is the ID. Buzz available with all-wheel drive (AWD)?

As of now, the standard ID. Buzz models feature rear-wheel drive (RWD), but AWD versions are expected in future trims, such as the ID. Buzz GTX.

What are the key tech features in the ID. Buzz?

The ID. Buzz includes a 12-inch touchscreen, wireless Apple CarPlay/Android Auto, ID. Light communication system, adaptive cruise control, and over-the-air updates.

Is the ID. Buzz suitable for long road trips?

Yes. With its comfortable interior, ample cargo space (up to 2,205 liters), and rapid charging support, the ID. Buzz is designed for road trips and daily commuting alike.

Does the ID. Buzz support bidirectional charging (V2L/V2G)?

Volkswagen has confirmed plans to support bidirectional charging (V2G) on the MEB platform, and future ID. Buzz models may feature vehicle-to-home (V2H) or grid capabilities.

What safety features come with the ID. Buzz?

Standard safety systems include lane keeping assist, autonomous emergency braking, blind spot monitoring, rear traffic alert, and adaptive front lighting.

What is the warranty coverage for the ID. Buzz battery?

Volkswagen offers an 8-year or 100,000-mile warranty on the high-voltage lithium-ion battery, whichever comes first.

When is the ID. Buzz available in North America?

The Volkswagen ID. Buzz is set to launch in North America in late 2024, with pre-orders open and deliveries expected to begin in early 2025.

Solid-state battery

Hyundai Unlocks Key to Solid-State EV Batteries

Hyundai has patented a solid-state battery breakthrough that allows copper to replace costly metals in sulfide-based cells. The innovation improves conductivity, lowers costs, and boosts durability, potentially making EVs like the Ioniq 5 more affordable and higher-performing. While patents don’t guarantee production, this advance could accelerate the path toward mass-market solid-state EVs.

Weiterlesen

Tesla Model YL parked at grass, cloudy sky and mountains at the background.

Tesla Model YL: The Stretched SUV Built for China

Tesla introduces the Model YL in China, featuring a stretched wheelbase, six-seat layout, and upgraded comfort features. Priced from 339,000 yuan, it offers more space, heated and ventilated seats, and a massive cargo area. Performance remains strong with 4.5s acceleration and 751 km range. The YL could expand to the U.S., especially with the Model X nearing phase-out.

Weiterlesen

Different kinds of customized Slate Trucks.

Slate’s $27K Electric Pickup Promises Customization Like No Other

Slate introduces a $27K compact electric pickup that redefines affordability and flexibility. Built in a simple base trim, it supports extensive customization—ranging from colorful wraps and tech upgrades to a full SUV conversion. With up to 240 miles of range and an open-source accessory ecosystem, the Slate Truck is designed for budget-conscious buyers, small businesses, and lifestyle drivers seeking a highly adaptable EV.

Weiterlesen