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Ford CEO Jim Farley reflects on the F-150 Lightning program, saying the company misjudged demand and pricing. Lessons from Tesla’s engineering and market realities are now shaping Ford’s push toward more affordable EVs.

Ford’s new UEV platform launches in 2027 with a $30,000 midsize EV truck. It features LFP batteries, 400V architecture, structural integration, and centralized software to reduce cost and boost efficiency.

Jim Farley argues software transformation outweighs EVs and China in reshaping automakers. Centralized platforms cut costs, enable faster updates and could redefine vehicles as digital products.

For 2026, Ford makes the Mustang Mach-E’s front trunk a $495 option after reviewing usage data. The move reflects a broader industry shift toward monetizing features once included as standard.

Ford is developing a $30,000 electric pickup on its new Universal EV Platform, using large unicastings, fewer parts, and aero-focused design to cut costs and compete with global EV leaders.

Ford is considering a partnership with Geely on EV technology and European manufacturing, reflecting a broader shift as legacy automakers turn to Chinese expertise to cut costs and speed up EV development.

Ford set new hybrid sales records in 2025 while its EV business declined amid policy shifts and canceled models. The results show strong demand for partial electrification, even as Ford resets its long-term EV strategy.

Ford’s Universal EV platform faces an uncertain European launch. High engineering costs, low pickup demand, and dependence on partner-built vehicles challenge the company’s ability to compete in Europe’s growing EV market.

Ford recalls over 270,000 EVs, including F-150 Lightning and Mustang Mach-E, due to a Park module issue. A forthcoming software update will prevent potential rollaway accidents.