News

Ford's $29,945 Fathom electric pickup arrives in 2027 with LFP batteries, multiple drivetrains and a new platform designed to cut EV costs.

After large electric trucks struggled in the U.S. market, Ford is pursuing a different strategy with a lower-cost midsize EV pickup focused on practicality, technology, and daily usability.

The 2026 Mustang Mach-E now supports battery preconditioning through Apple Maps on CarPlay, streamlining fast-charging preparation. This article explains how it works, key limitations, and what drivers need to use the feature effectively.

Ford CEO Jim Farley reflects on the F-150 Lightning program, saying the company misjudged demand and pricing. Lessons from Tesla’s engineering and market realities are now shaping Ford’s push toward more affordable EVs.

Ford’s new UEV platform launches in 2027 with a $30,000 midsize EV truck. It features LFP batteries, 400V architecture, structural integration, and centralized software to reduce cost and boost efficiency.

Jim Farley argues software transformation outweighs EVs and China in reshaping automakers. Centralized platforms cut costs, enable faster updates and could redefine vehicles as digital products.

For 2026, Ford makes the Mustang Mach-E’s front trunk a $495 option after reviewing usage data. The move reflects a broader industry shift toward monetizing features once included as standard.

Ford is developing a $30,000 electric pickup on its new Universal EV Platform, using large unicastings, fewer parts, and aero-focused design to cut costs and compete with global EV leaders.