News
- All
- Autonomous Vehicles
- Battery Tech
- Buying Guide
- Charging
- China
- Climate
- Design
- Elon Musk
- Ford
- General Motors
- Honda
- Hyundai
- Industry Outlook
- Kia
- Lucid Motors
- Mazda
- Model Comparisons
- Monthly EV Lease Deals
- Policies & Incentives
- Porsche
- Pricing
- RIVIAN
- Sales
- Slate Truck
- Tesla
- Toyota
- User Guide
- Volkswagen
- Volvo
Ford Targets $30,000 Electric Truck with New Universal EV Platform
Ford plans to launch a mid-size electric pickup in 2027 starting at around $30,000, built on its new Universal EV Platform. The truck will feature a 400-volt LFP battery, BlueCruise capability, and RAV4-level interior space, with production at the Louisville Assembly Plant. Ford’s new modular production system aims to cut costs, reduce parts, and speed assembly, making its EVs more affordable than a three-year-old Tesla Model Y.
Ford’s 2027 EV Strategy: Matching China on Cost, Betting on Washington
Ford is betting big on EV affordability through its Advanced Electric Vehicle Program, aiming to match China’s cost structure by 2027. With a new platform supporting up to eight vehicle types and U.S.-produced LFP batteries, the automaker’s success may depend on political factors—particularly the future of federal tax credits. While Ford targets aggressive cost-cutting and battery innovation, congressional uncertainty over subsidies could derail the plan.