Electric Pickup Sales: A Mixed Bag for Q3 2025
New data from Cox Automotive shows that while most electric pickups in the U.S. saw quarterly growth, overall demand still lags far behind their gas-powered rivals.
The good news: nearly every major EV truck increased sales between July and September.
The bad news: even the best performers are still miles away from traditional truck sales volumes.
Ford’s F-150 Lightning Leads the Charge
Once again, the Ford F-150 Lightning takes the top spot among America’s electric pickups.
In Q3 2025, Ford sold 10,005 units, marking a 39.7% year-over-year increase. From January through September, the company moved 23,024 Lightnings, a modest 1% gain over 2024.
However, even these strong results pale in comparison to Ford’s overall F-Series lineup, which sold more than 200,000 units in Q3 alone. For perspective, the gas-powered Toyota Tundra sold 10,207 units in September — nearly matching the Lightning’s entire quarterly total.
Cybertruck Slumps as Hummer and Chevy Climb
In second place, the Tesla Cybertruck sold 5,385 units, a sharp 62.6% decline from 2024. So far this year, Tesla has sold 16,097 Cybertrucks, down 38% year-over-year.
The GMC Hummer EV Pickup and SUV lineup came in third, with 5,246 units sold, representing a 21.9% increase over last year. Year-to-date sales reached 13,233, up 48.7% from 2024 — a strong showing for a premium, low-volume vehicle.
The Chevrolet Silverado EV nearly doubled its quarterly sales, moving 3,940 units (up 97.5%). From January to September, 9,379 trucks were sold, a 78.6% increase compared to the same period last year.
GMC Sierra EV Surges, Rivian R1T Stalls
The GMC Sierra EV, a close sibling to the Silverado EV, posted one of the biggest jumps of the quarter. With 3,374 units sold, sales rose a staggering 771.8% year-over-year, largely due to last year’s late launch.
At the other end of the spectrum sits the Rivian R1T, currently the worst-selling electric pickup in America.
Rivian sold 2,378 units in Q3 — up 13.1% from last year — but its year-to-date total of 5,857 represents a 32.5% decline from the same period in 2024.
Despite its early lead in the electric adventure-truck segment, Rivian’s momentum appears to be slowing as competition intensifies and price-sensitive buyers wait for cheaper options.
The Road Ahead for Electric Pickups
Even as EV adoption continues to grow, electric trucks remain a tough sell for many Americans. Range concerns, high prices, and limited charging infrastructure have slowed their mass-market appeal.
Meanwhile, legacy automakers are recalibrating strategies. Stellantis, for example, shelved its plan for a fully electric Ram 1500 REV, opting instead for a range-extended version. Lordstown Motors didn’t survive long enough to ship meaningful numbers.
There may still be hope for the segment’s future. Ford is reportedly developing a $30,000 mid-size electric pickup expected to debut before 2030 — one that could do for EV trucks what the Maverick Hybrid did for compact pickups: make them affordable, practical, and mainstream.
Best-Selling Electric Pickup Trucks in the U.S. (Q3 2025)
| Rank | Model | Q3 2025 | Difference from Q3 2024 | Year to date (2025) | Difference from last year |
|---|---|---|---|---|---|
| 1 | Ford F-150 Lightning | 10,005 | +39.7% | 23,024 | +1% |
| 2 | Tesla Cybertruck | 5,385 | -62.6% | 16,097 | -38% |
| 3 | GMC Hummer EV Pickup and SUV | 5,246 | +21.9% | 13,233 | +48.7% |
| 4 | Chevrolet Silverado EV | 3,940 | +97.5% | 9,379 | +78.6% |
| 5 | GMC Sierra EV | 3,374 | +771.8% | 6,147 | — |
| 6 | Rivian R1T | 2,378 | +13.1% | 5,857 | -32.5% |
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